Marcin Ignac - Variable.io
Marcin Ignac is a Polish computational artist working with generative systems and data-driven art.
He finds beauty and inspiration in structures of biological organisms, in patterns emerging from data and complexity of computer algorithms.
In 2012 he started Variable.io, London based studio working with global brands and organisations on communicating complex ideas and designing new ways of experiencing data.
Variable design
At Variable.io we design and develop data-driven artworks and generative branding systems that constantly change.
How do you balance staying accurate to the data and brand story whilst maintaining artistic freedom?
In this talk, you will learn about Variable’s approach, the power of constraints in design, the importance of building your own tools, and when to let algorithms roam free in search for the true shape of data.
