CCI in Africa Ecosystem moderated by Brian Afande

Reclaiming Narratives: How African Creatives are Merging Technology with Culture to Shape New Realities

For centuries, African stories have often been told through a foreign lens—especially during colonial times and the media that followed. These narratives were frequently shaped by outsiders, reinforcing stereotypes or marginalizing authentic voices. Now, African creatives are reclaiming their stories, presenting them with the complexity and authenticity they deserve, free from the distortion of Western perspectives.

This discussion will focus on how African artists, filmmakers, musicians, designers, and creative businesses are leveraging emerging technologies such as AI, XR, and blockchain to reshape their narratives in a post-truth world. By highlighting the intersection of the creative industries and emerging technologies, we aim to explore how African creatives are making meaningful contributions both locally and globally.