panGenerator
panGenerator is a new media art & design collective based in Warsaw, Poland, active since 2010. panGenerator works are characterized by the blend of digital realm with physical world - the group is mixing bits & atoms to create audience-engaging, dynamic and tangible experiences that blur the common divisions between art, design and engineering, creating large scale interactive installations commissioned by cultural institutions and commercial brands as well as purely experimental musical interfaces or speculative and critical pieces of art. PanGenerator works were presented worldwide at numerous art & design galleries, festivals and exhibitions such as SXSW, Ars Electronica, ZKM Karlsruhe, Dutch Design Week, Milan Design Week, Athens Digital Art Festival, LPM, Pause Fest Melbourne, Design Museum Holon, PrintScreen Festival, nuit numérique @ Saint-Ex Reims, WRO Media Art Biennale and many more. Among many awards the group received the most noteworthy are Cannes Golden Lion,Prix Ars Electronica Honorary Mention and “POLITYKA” Passports (one of the most prestigious cultural awards in Poland).
Infinity
Kneel & scroll.
The infinity scroll is a mechanism often utilised by social media services and platforms, suggesting infinite amounts of content. Endless scrolling induces a state of permanent craving in the mind, tempting it with an endless stream of new information, which, however, it is incapable of processing. Scrolling thus becomes a purely sensory experience, inducing a hypnosis of sorts. The soothing monotony of light forms moving in front of our eyes leaves us fully engrossed, becoming a daily digital ritual in which we make a sacrificial offering of all our attention – a priceless gift for digital corporations. Or is it time to stop genuflecting?
Credits: panGenerator - Krzysztof Cybulski, Krzysztof Goliński, Jakub Koźniewski
(The installation has been commissioned by The National Ethnographic Museum in Warsaw as a part of our ICONS exhibition.)
